HyperFocus®

Do you think your brand need a spotlight?

We feel you! Healthcare Professionals are busy, and boring ads won’t create the impact your brand or products need. Basic Standard IAB sizes may deliver thousands of impressions, but your message may be lost in the advertising crowd. Your brand needs a unique and premium experience that stands out from the crowd.

You don’t need to look any further: Healthy Programmatic innovated a new ad format for you to stand out with our new and exclusive format: HyperFocus®! Grab the attention of the HCPs like never before and elevate your brand exposure & brand recall!

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+%
BRAND RECALL

by HCPs
in comparison to Standard IAB banner sizes
%
VISIBILITY

Your advertisement
will be the first thing
HCPs see

Easy to Build

SAVES PROD. COST

You send the required logos, text, video or let us know what you have & we will build the format

User-Friendly

NON-INTRUSIVE

Quality Awareness in one impactful ad impression (not thousands) HCPs can Engage /Close!

Reserve Option

EXCLUSIVE

Sometimes you might need to cut the competition.
Possible exclusive booking

The best ad format for awareness campaigns

+44% more Brand & Message Recall by HCPs in HyperFocus®


We’ve asked people to sit down for an unannounced digital behavioral study.
For 20-mins long session, we’ve asked users to browse online across healthcare websites where we served Standard IAB sizes banners (To be precise, 4 ads per page) and randomly placed 1x HyperFocus® ad format in 20-minutes long session. After 20-mins session of browsing (and some coffee and chit-chat break), we asked them let us know the brands/messages they could recall from their session.

Mobile-friendly & responsive design without high creative production cost!


Our media data insight shows that HCPs switch between devices throughout the day consuming different types of content, therefore, the advertisement needs to fit perfectly in every screen. Therefore, we design this format fully responsive for any screen size.

The best part is that you only need to provide logo(s), headline, description, CTA & video. We will build this format quickly fitting in our template and launch it across Exclusive Publisher Network.

Check Creative Specifications

HyperFocus® is user-friendly and measurable & comes in different versions


HyperFocus® lets users decide to engage or simply close the banner. We measure every single engagement with the banner: e.g. Banner expansion, Interactive actions, Banner collapse and many more.

In this version, you can place a teasers from KOL videos, medical study videos, medical event videos or any brand video you already have.

If needed, we’re happy to help you cut your existing videos in bits and pieces. It is your best interest to keep the video 25-30 seconds long.

We’re able to track and report all video related engagements such as completion rate, play, pause, fullscreen, mute and so on.

For detailed creative specifications please click here.

In this version, you can use an image carousel to present teasers from medical studies, infographics and other relevant graphics. Ideally, these images should have a size of 800×320 for optimal display.

If necessary, we will be happy to assist you in selecting and arranging the most meaningful images from your existing material. We recommend a diverse selection of images that clearly convey your message to ensure the best engagement and attention from your audience.

For detailed creative specifications please click here.

Coming soon!

HyperFocus® – Creative Specifications

1) Your brand/product color palette in RGB/HEX code: e.g. #EC7D00 – If you don’t know, we will help you figure this out! *required
2) Your brand logo in square format in jpeg/jpg/png. Recommended size: 96×96 *required
3) Your product logo in square format in jpeg/jpg/png. Recommended size: 96×96 optional
4) Headline text. Restriction: max. 55 characters *required
5) Description text. Restriction: max. 200 characters *required
6) Video. Recommended specs: max. 30-sec long, max. 5 mb file size, .mp4 file format, 16:9 ratio, max. 720p (1280×720 resolution) *required
Note: we’re happy to help you resize, trim and convert your existing video files – just let us know.
7) CTA-Text: Restriction: Restriction: max. 15 characters *required
8) Landing page URL*required
9) Mandatory text/Pflichttext URLoptional

1) Your brand/product color palette in RGB/HEX code: e.g. #EC7D00 – If you don’t know, we will help you figure this out! *required
2) Your brand logo in square format in jpeg/jpg/png. Recommended size: 96×96 *required
3) Your product logo in square format in jpeg/jpg/png. Recommended size: 96×96 optional
4) Headline text. Restriction: max. 55 characters *required
5) Description text. Restriction: max. 200 characters *required
6) Images for Carrousel. Restriction: max. 10 images. Recommended specs: 800×320 is the best fit, however, we can work with any horizontal sizes. *required
Note: we’re happy to help you resize, trim and convert your existing image files – just let us know.
7) CTA-Button-Text: Restriction: max. 15 characters *required
8) Landing page URL*required
9) Mandatory text/Pflichttext URLoptional

Coming soon

The spotlight is on you!

HyperFocus® by Healthy Programmatic

Exclusively for WEFRA LIFE clients 🧡

Request availability!
Preview HyperFocus®

Frequently Asked Questions (FAQs)

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